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Liability of foreignness in immersive technologies: evidence from extended reality innovationsGo to Link

Nam Hyoryung; Li, Yiling; Kannan P. K.; Choi Jeonghye

ArticleIssue Date2025CitationJournal of International Business Studies, v.56, no.3, pp 422 - 439PublisherPalgrave Macmillan Ltd.
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