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가격 프로모션이 게임 시장에 미치는 장기 영향 분석: 토빗 모형이 결합된 패널 벡터자기회귀 모형(TAPVAR)을 중심으로

Choi Yun Seob; Jun Hyeok Lee; Jae Young Lee

ArticleIssue Date2022Citation마케팅연구, v.37, no.1, pp 41 - 63Publisher한국마케팅학회
소비자 제품 지식 수준에 따른 소비 방식 선호도에 대한 파워의 조절효과

Choi, Yunseob; Dongkyun Ahn; SE-BUM PARK

ArticleIssue Date2022Citation마케팅연구, v.37, no.1, pp 21 - 40Publisher한국마케팅학회
후원형 크라우드 펀딩에서 목표 달성률이 추가 후원에 미치는 영향: 윤리적 소비에 따른 차이를 중심으로

김수연; 최윤섭; Lee, Jae Young

ArticleIssue Date2022Citation소비자학연구, v.33, no.4, pp 51 - 67Publisher한국소비자학회
동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로

Li, Yiling; 도보람; 장수령; 최정혜

ArticleIssue Date2022Citation유통연구, v.27, no.1, pp 59 - 79Publisher한국유통학회
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approachopen access

Jung, Hyunwoo; Li, Yiling; Choi, Jeonghye

ArticleIssue Date2022CitationAsia Marketing Journal, v.24, no.3, pp 109 - 120Publisher한국마케팅학회
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness

Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye

ArticleIssue Date2022CitationJOURNAL OF BUSINESS RESEARCH, v.151, pp 232 - 243PublisherELSEVIER SCIENCE INC
뉴스 홍보가 시청자 온라인 구전에 미치는 영향 : 웹툰의 드라마화를 중심으로Go to Link

김혜정; Yiling Li; 최정혜

ArticleIssue Date2022Citation한국콘텐츠학회 논문지, v.22, no.12, pp 341 - 355Publisher한국콘텐츠학회
The effect of social media apps on shopping apps

Yoon, J.Y.; Lee, C.; Choi, J.; Chang, S.R.; Kim, J.

ArticleIssue Date2022CitationJournal of Business Research, v.148, pp 23 - 32PublisherElsevier Inc.
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