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건강식품 구매에 제품 네이밍과 고객의 제품 경험, 기업의 제품 판촉이 미치는 영향
Li, Yiling
; 김상화; 김무전; 최정혜
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Issue Date
2020
Citation
유통연구, v.25, no.3, pp.23 - 43
Publisher
한국유통학회
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김무전
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