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동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices

Other Titles
The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices
Authors
Li, Yiling도보람장수령최정혜
Issue Date
Jan-2022
Publisher
한국유통학회
Citation
유통연구, v.27, no.1, pp.59 - 79
Journal Title
유통연구
Volume
27
Number
1
Start Page
59
End Page
79
URI
https://yscholarhub.yonsei.ac.kr/handle/2021.sw.yonsei/6280
ISSN
1226-9263
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