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동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Li, Yiling | - |
| dc.contributor.author | 도보람 | - |
| dc.contributor.author | 장수령 | - |
| dc.contributor.author | 최정혜 | - |
| dc.date.accessioned | 2023-03-20T06:40:14Z | - |
| dc.date.available | 2023-03-20T06:40:14Z | - |
| dc.date.issued | 2022-01 | - |
| dc.identifier.issn | 1226-9263 | - |
| dc.identifier.issn | 2383-9694 | - |
| dc.identifier.uri | https://yscholarhub.yonsei.ac.kr/handle/2021.sw.yonsei/6330 | - |
| dc.format.extent | 21 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국유통학회 | - |
| dc.title | 동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로 | - |
| dc.title.alternative | The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.bibliographicCitation | 유통연구, v.27, no.1, pp 59 - 79 | - |
| dc.citation.title | 유통연구 | - |
| dc.citation.volume | 27 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 59 | - |
| dc.citation.endPage | 79 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
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Collections - College of Business > 경영대학 경영학과 > 1. Journal Articles
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Related Researcher
- Li, Yiling
- School of Business (Business Administration)