상세 보기
Analysis of Ad Creativity and Effectiveness During Economic Recession
- Sue Ryung, Chang;
- Pengyuan, Wang;
- 이채현
- 제목
- Analysis of Ad Creativity and Effectiveness During Economic Recession
- 저자
- Sue Ryung, Chang; Pengyuan, Wang; 이채현
- 발행일
- 2023-02-06
- 학회명
- 2023 AMA Winter Academic Conference
- 개최지
- Virtual
- 학회 개최일
- 2023-02-10 ~ 2023-02-12