Y-Scholar Hub@YONSEI

Journal of Business Research

Journal Title

  • Journal of Business Research

ISSN

  • P 0148-2963

Publisher

  • Elsevier BV

Listed on(Coverage)

JCR 1997-2019
SJR 1999-2019
CiteScore 2011-2019
CC 2016-2021
SSCI 2010-2021
A & HCI 2010
SCOPUS 2017-2020

Active

  • Active

    based on the information

    • SCOPUS:2020-10

Country

  • USA

Article List

1 - 2 out of 2 results.

The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness

Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye

ArticleIssue Date2022CitationJOURNAL OF BUSINESS RESEARCH, v.151, pp 232 - 243PublisherELSEVIER SCIENCE INC
The effect of social media apps on shopping apps

Yoon, J.Y.; Lee, C.; Choi, J.; Chang, S.R.; Kim, J.

ArticleIssue Date2022CitationJournal of Business Research, v.148, pp 23 - 32PublisherElsevier Inc.
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