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Analysis of Ad Creativity and Effectiveness During Economic Recession
- Authors
- Sue Ryung, Chang; Pengyuan, Wang; 이채현
- Issue Date
- 6-Feb-2023
- Place
- 미국
Virtual
- metadata.conference.dc.citation.conferenceName
- 2023 AMA Winter Academic Conference
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Collections - School of Business > Business Administration > 3. Conference Papers
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