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소비자 제품 지식 수준에 따른 소비 방식 선호도에 대한 파워의 조절효과
Choi, Yunseob
; Dongkyun Ahn; SE-BUM PARK
Article
Issue Date
2022
Citation
마케팅연구, v.37, no.1, pp 21 - 40
Publisher
한국마케팅학회
1
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Author
Dongkyun Ahn
1
PARK, SE BUM
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Choi, Yunseob
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고정적 소비
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유동적 소비
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2022
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