Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approachopen access

Authors
Jung, HyunwooLi, YilingChoi, Jeonghye
Issue Date
Oct-2022
Publisher
한국마케팅학회
Citation
Asia Marketing Journal, v.24, no.3, pp.109 - 120
Journal Title
Asia Marketing Journal
Volume
24
Number
3
Start Page
109
End Page
120
URI
https://yscholarhub.yonsei.ac.kr/handle/2021.sw.yonsei/6322
DOI
10.53728/2765-6500.1592
ISSN
2765-6500
Abstract
The COVID-19 lockdown has had an unprecedented impact on people in various ways. This study evaluates the effect of lockdown repeal from both marketing and public-policy perspectives. Combining the Bayesian multilevel model with the difference-in-differences design, we find that a lockdown repeal has had a negative impact on socialization. Furthermore, the results show that those who have a low level of risk perception are less affected by lockdown repeal. Also, the negative effect of lockdown repeal varies depending on past socialization behaviors; that is, the lockdownrepeal effect is attenuated for those who socialized more than others in the past. Our findings contribute to the intersection of public policy and marketing literature and provide both academic and practical implications.
Files in This Item
There are no files associated with this item.
Appears in
Collections
School of Business > Business Administration > 1. Journal Articles

qrcode

Items in Scholar Hub are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Li, Yiling photo

Li, Yiling
School of Business (Business Administration)
Read more

Altmetrics

Total Views & Downloads

BROWSE