Y-Scholar Hub@YONSEI

마케팅연구

Journal Title

  • 마케팅연구

ISSN

  • P 1229-456X

Publisher

  • 한국마케팅학회

Listed on(Coverage)

KCI(Ranking) 2009-2019
KCI 2003-2021
KCI(Candidate) 1999-2002

Active

  • Active

    based on the information

    • KCI(Ranking);KCI;

Country

  • SOUTH KOREA

Article List

1 - 2 out of 2 results.

소비자 제품 지식 수준에 따른 소비 방식 선호도에 대한 파워의 조절효과

Choi, Yunseob; Dongkyun Ahn; SE-BUM PARK

ArticleIssue Date2022Citation마케팅연구, v.37, no.1, pp 21 - 40Publisher한국마케팅학회
가격 프로모션이 게임 시장에 미치는 장기 영향 분석: 토빗 모형이 결합된 패널 벡터자기회귀 모형(TAPVAR)을 중심으로

Choi Yun Seob; Jun Hyeok Lee; Jae Young Lee

ArticleIssue Date2022Citation마케팅연구, v.37, no.1, pp 41 - 63Publisher한국마케팅학회
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