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동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices
- Other Titles
- The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices
- Authors
- Li, Yiling; 도보람; 장수령; 최정혜
- Issue Date
- Jan-2022
- Publisher
- 한국유통학회
- Citation
- 유통연구, v.27, no.1, pp 59 - 79
- Pages
- 21
- Journal Title
- 유통연구
- Volume
- 27
- Number
- 1
- Start Page
- 59
- End Page
- 79
- ISSN
- 1226-9263
2383-9694
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- There are no files associated with this item.
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Collections - School of Business > Business Administration > 1. Journal Articles
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Related Researcher
- Li, Yiling
- School of Business (Business Administration)