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1. Journal Articles(College of Business > 경영대학 경영학과 > 1. Journal Articles)28

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 28 of 28

동영상 콘텐츠의 장르, 시청자의 디지털 네이티브 특성 및 디지털 미디어의 속성이 사전광고 회피에 미치는 영향

Li, Yiling; Choi, Jeonghye

ArticleIssue Date2023Citation광고학연구, v.34, no.1, pp 7 - 24Publisher한국광고학회
뉴스 홍보가 시청자 온라인 구전에 미치는 영향 : 웹툰의 드라마화를 중심으로

김혜정; Yiling Li; 최정혜

ArticleIssue Date2022Citation한국콘텐츠학회 논문지, v.22, no.12, pp 341 - 355Publisher한국콘텐츠학회
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approachopen access

Jung, Hyunwoo; Li, Yiling; Choi, Jeonghye

ArticleIssue Date2022Citation아시아마케팅저널, v.24, no.3, pp 109 - 120Publisher한국마케팅학회
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness

Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye

ArticleIssue Date2022CitationJOURNAL OF BUSINESS RESEARCH, v.151, pp 232 - 243PublisherELSEVIER SCIENCE INC
건강식품 구매에 제품 네이밍과 고객의 제품 경험, 기업의 제품 판촉이 미치는 영향

Li, Yiling; 김상화; 김무전; 최정혜

ArticleIssue Date2020Citation유통연구, v.25, no.3, pp 23 - 43Publisher한국유통학회
Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs)

Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye

ArticleIssue Date2021CitationIndustrial Marketing Management, v.93, pp 90 - 100PublisherElsevier BV
코로나19 상황에서 직무만족도와 모바일 생산활동: 결정요인 연구

Boram Do; YEOLIMYOON; TaeNyeon Gim; Jeonghye Choi

ArticleIssue Date2021Citation지식경영연구, v.22, no.1, pp 39 - 56Publisher한국지식경영학회
Why Victimized Employees Become Less Engaged at Work: An Integrated Model for Testing the Mediating Role of Sleep Quality

KI YEONG Lee; Youngeun Chu; 김응일

ArticleIssue Date2021CitationInternational Journal of Environmental Research and Public Health, v.18, no.16, pp 8468-1 - 8468-16PublisherMultidisciplinary Digital Publishing Institute (MDPI)
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